As Senior Vice President of Digital Health at Parkview Health, Max previously oversaw the organization’s digital transformation strategy—integrating cutting-edge technologies with patient-centered design. Under his leadership, Parkview achieved global recognition of Epic’s MyChart platform, as the highest ranked “Diamond” organization in 2025. He has helped launch large-scale AI and virtual care initiatives, and implemented a system-wide digital front door that improved patient engagement and operational efficiency.
A trusted advisor to CIOs, boards, and healthcare leaders, Max is known for developing scalable, compliant, and data-driven digital solutions. His expertise spans AI framework development, including Microsoft Copilot implementations and intelligent agentic workflows, all while maintaining alignment with CMS and HIPAA standards.
He has chaired enterprise AI steering committees, embedded digital tools into value-based care programs, and built strategic partnerships that deliver measurable clinical and financial outcomes.
Prior to his current role, Max served as Vice President of Virtual Health & Telemedicine at Parkview Health, where he led the organization’s virtual health strategy and integrated telemedicine into core clinical operations. This success highlighted his ability to bridge the gaps of operations, patient experiences, provider experiences, and overall operations.
As Director of Virtual Health, he refined telehealth delivery models, enhanced patient satisfaction, and positioned Parkview as a regional leader in digital care. Earlier leadership roles included Vice President of PPG Specialties, where he oversaw specialty care operations and drove quality and efficiency improvements across multiple service lines.
Before joining Parkview, Max gained diverse experience across health technology and innovation, serving as Chief Proximity Officer at Indicator, advancing proximity-based health engagement tools, and leading business development with a pioneer in dental imaging solutions. He also founded West Michigan BioDiesel, demonstrating early leadership in sustainability and operational strategy.
Through every role, Max has combined visionary leadership with operational discipline—bridging the gap between emerging technology and real-world healthcare delivery to make digital health work better for patients, providers, and systems.


A Smarter Approach to Digital Transformation STARTS RIGHT HERE