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    • Fractional Growth Officer
    • Growth Acceleration
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    • About Pivot
    • Services
      • Fractional Growth Officer
      • Growth Acceleration
      • Market Validation
    • Team
    • Case Studies
    • Contact
Pivot
  • About Pivot
  • Services
    • Fractional Growth Officer
    • Growth Acceleration
    • Market Validation
  • Team
  • Case Studies
  • Contact
Embedded. Experienced. Strategic. Decisive. Actionable.

Fractional Growth Officer Support

Access Proven Healthcare Growth Leadership Without the Cost or Commitment of a Full-Time Executive 

Tony Burke

EXPERTISE

As a Fractional Chief Growth Officer, Tony Burke draws on more than 30 years experience building and scaling health care companies. Tony has been a trusted partner to hundreds of founders, CEOs and leadership teams to turn vision into revenue traction. 


He is expert at

  • Assessing market dynamics to inform strategy
  • Sharpening product features to align to real market need
  • Clarifying core messaging and value propositions that resonate with buyers/influencers
  • Designing marketing and sales structures/processes and teams that create sustained outcomes
  • Managing matrixed teams to deliver draw the best performance 
  • Leveraging relationships to support early adopters/pilots and sales opportunities

EXPERIENCE

With more than 20 years of experience advancing healthcare innovation, partnerships, and commercialization, Tony brings a unique perspective shaped by leadership roles across the health system, industry, and digital health ecosystem. 


During his tenure at the American Hospital Association, Tony led innovation, product partnerships, and venture initiatives, working closely with health system leaders while also serving as the strategic liaison to more than 300 companies that partnered with the AHA. This experience gave him a deep understanding of the most pressing challenges facing hospitals and how health systems actually make decisions—from CEO and CFO priorities to the operational realities faced by clinical and departmental leaders.  Tony has served on multiple AHA executive boards and has held Chief Growth Officer roles for more than fifteen healthcare companies.

BUY-SIDE HEALTH SYSTEM INSIGHT AND SELL-SIDE GROWTH LEADERSHIP

This combination of buy-side health system insight and sell-side growth leadership allows Tony to help companies navigate the realities of the healthcare market—aligning innovation with the strategic, financial, and operational priorities that drive adoption inside hospitals and health systems. It is this balanced perspective that shapes every growth strategy he builds for Pivot Advisors and the organizations he supports. 

Leadership Strategies

Market & Growth Strategy Alignment

Messaging & Value Proposition Refinement

Go-To-Market & Revenue Architecture

 

Go-To-Market & Revenue Architecture

Messaging & Value Proposition Refinement

Go-To-Market & Revenue Architecture

Messaging & Value Proposition Refinement

Messaging & Value Proposition Refinement

Messaging & Value Proposition Refinement

Sales Leadership & Team Development

Sales Leadership & Team Development

Messaging & Value Proposition Refinement

Executive Advisory

Sales Leadership & Team Development

Executive Advisory

Leadership Growth

Sales Leadership & Team Development

Executive Advisory

Engagement Details

ENGAGEMENT MODEL EXAMPLE

While all angagements are custom, our fractional leadership model provides you an experienced healthcare growth executive who works directly with your team to accelerate strategy and revenue execution without the commitment of a full-time hire. 


Typically engaged one to three days per week, Tony operates as an embedded member of your executive team, participating in strategic planning, commercial decision-making, and growth initiatives alongside your leadership group. 


Each engagement is structured around clearly defined goals, measurable revenue outcomes, and a focused execution plan, ensuring that strategy translates into tangible results. This model allows organizations to access seasoned healthcare growth leadership precisely when it is needed—bringing immediate market insight, accountability, and momentum to critical growth initiatives.

VALUE OF FRACTIONAL WORK

✔ Strategic Integration
Tony will craft a growth strategy and lead its implementation as an integrated member of your senior leadership team.


✔ Leadership Continuity
Tony provides sustained executive oversight across key initiatives, ensuring alignment, momentum, and accountability over time — not just short-term recommendations.


✔ Flexible, High-Impact Expertise
Tony delivers C-suite growth leadership without the long-term financial burden of a full-time hire — giving you executive-level impact with right-sized investment.

“I don’t sit on the sidelines. As a fractional executive, I step in as part of your leadership team—owning growth, building or presenting to the board, engaging investors, and representing your company in the market with the same commitment and accountability as a full-time executive.”


Tony Burke

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