Structured, high-impact validation think tanks designed specifically healthcare technology vendors selling into hospitals and health systems.
The Reality Check Market Assessment is a structured, high-impact evaluation designed specifically for healthtech vendors selling into hospitals and health systems. A Realty Check provides your company a real-world stress test of your product, positioning, and go-to-market strategy tapping into the Pivot Advisors who have actually been on the buying side. Reality Check delivers fast, affordable, actionable feedback from experienced healthcare leaders—so you can identify barriers, sharpen your strategy, and move forward with confidence, without the long-term committment and high costs of traditional consulting.
What challenge you want to tackle is up to you. Common topics are GTM strategy, ideal customer, pitch, value prop, sales strategy, pilot to scale, pricing or other.
Your team company presents your chosen challenge to The Pivot Advisors, a hand-selected panel of seasoned healthcare executives who understand how health systems evaluate, prioritize, fund, and scale solutions.
You will receive immediate, direct, and actionable feedback through a think tank–style working session designed to strengthen your market approach and accelerate adoption.
The Pivot Advisors bring deep expertise across a range of critical healthcare leadership disciplines facing our nation's hospitals today.
Drawing on decades of real-world experience inside hospitals and health systems, our team provides practical insight and informed guidance to every engagement. We are focused on delivering clear, actionable recommendations that help organizations move faster, strengthen performance, and achieve measurable results.

Together, we will select a panel of industry leaders and former health system executives, chosen to reflect the exact market dynamics your solution faces from our Pivot Advisor Team.
1. Together with your team, we host a Two-Hour Planning Session to Define Goals and Key Discussion Areas
2. Among our team, we host a Two-Hour Briefing to Align Advisors and Prepare for the Reality Check
We execute the half-day or full-day session—usually virtual but can be in person*—where your team presents your particular challenge to the Pivot Advisor panel for real-world feedback and discussion.
The report provides a comprehensive summary of the key insights and discussion highlights from the Reality Check session, including identification of market risks, opportunities, and important strategic considerations.
It delivers clear recommendations to strengthen your positioning and refine your market approach, along with actionable next steps designed to support successful market adoption.
The report consolidates feedback and perspectives from the advisor panel to help guide your future strategy and inform critical decisions as you move forward.
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