IT'S TIME FOR A REALITY CHECK

A strategy can look compelling internally and still fail in the market. The buyer may be wrong. The urgency may be overstated. The funding path may be unclear. Operational barriers may appear only after the decision is made. Reality Check exposes those risks before they become expensive. 

The Reality Check Market Assessment is a structured, high-impact evaluation designed specifically for healthtech vendors selling into hospitals and health systems. A Realty Check provides your company a real-world stress test of your product, positioning, and go-to-market strategy tapping into the Pivot Advisors who have actually been on the buying side.  

Reality Check delivers fast, affordable, actionable feedback from experienced healthcare leaders—so you can identify barriers, sharpen your strategy, and move forward with confidence, without the long-term committment and high costs of traditional consulting.

What challenge you want to tackle is up to you - common topics include: 

• Market-entry and expansion strategy
• Strategic partnerships and channel strategy
• Buyer, budget owner and decision authority
• Competitive differentiation and market timing
• Portfolio priorities and investment assumptions
• Implementation, adoption and scale risks

Your team company presents your chosen challenge to The Pivot Advisors, a hand-selected panel of seasoned healthcare executives who understand how health systems evaluate, prioritize, fund, and scale solutions. 

You will receive immediate, direct, and actionable feedback through a think tank–style working session designed to strengthen your market approach and accelerate adoption.