JOHN MOORE
Life Sciences | Diagnostics | Laboratory Commercialization Growth Strategy
John Moore is a senior healthcare executive with more than 25 years of leadership experience helping life sciences, diagnostics, laboratory, and healthcare organizations accelerate growth, commercialize innovation, and scale high-performing businesses. His expertise spans molecular diagnostics, genomics, specialty pharmaceuticals, laboratory services, and healthcare commercialization.
Throughout his career, John has partnered with founders, executive teams, investors, and boards to guide organizations through periods of rapid growth, market expansion, and organizational transformation. He brings a unique combination of strategic vision and operational execution, helping companies strengthen commercial performance, optimize laboratory operations, build scalable go-to-market strategies, and develop the leadership infrastructure required for sustainable growth.
Most recently, John served as Chief Executive Officer of Pangea Laboratory, where he led the company's strategic transformation, repositioned the organization around scalable laboratory services, and advanced the commercialization of its molecular diagnostics platform. As Chief Commercial Officer at HealthTrackRx, he helped build one of the nation's fastest-growing molecular diagnostics laboratories, leading commercial expansion during a period of significant national growth.
Earlier executive leadership roles with Invitae, Millennium Health, Genoptix, Cypress Bioscience, Verus Pharmaceuticals, and Schering-Plough provided extensive experience across precision medicine, oncology, genomics, specialty pharmaceuticals, and diagnostic testing. His work has consistently focused on helping innovative organizations translate scientific advances into commercially successful healthcare solutions.
At Pivot Health Advisors, John advises life sciences companies, laboratory organizations, diagnostic innovators, and healthcare technology companies on commercialization strategy, laboratory growth, market positioning, organizational effectiveness, executive leadership, and scaling operations. He helps organizations better understand market dynamics, navigate complex healthcare buying environments, strengthen commercial execution, and accelerate adoption of innovative diagnostic and laboratory solutions.
