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    • About Pivot
    • Services
      • Fractional Growth Officer
      • Growth Acceleration
      • Market Validation
    • Team
    • Case Studies
    • Contact
Pivot
  • About Pivot
  • Services
    • Fractional Growth Officer
    • Growth Acceleration
    • Market Validation
  • Team
  • Case Studies
  • Contact

Tony Burke

Growth Leadership Without the Cost/Risk of a Full-Time Hire

EXECUTIVE GROWTH LEADERSHIP BUILT FOR THE HEALTHCARE MARKET

With more than 20 years of experience advancing healthcare innovation, partnerships, and commercialization, I bring a perspective shaped by leadership roles across health systems, industry, and the broader health ecosystem.


During my time at the American Hospital Association, I led innovation, product partnerships, and venture initiatives—working closely with health system executives while also serving as a strategic liaison to more than 300 companies. That experience gave me a deep, practical understanding of how hospitals actually make decisions—from CEO and CFO priorities to the operational realities faced by clinical and departmental leaders.  I also served on many AHA executive boards as well as managed my own board of hospitals leads for 15 years while at AHA.


Today, I bring that experience into my work as a Fractional Chief Growth Officer, allowing companies to tap into decades of healthcare leadership and market insight—without the cost, delay, or risk of a full-time executive hire.


What makes this model particularly effective is that I don’t work alone. Through Pivot, I bring in experienced health system leaders and healthcare strategists to provide real-time market perspective, helping companies align their solutions to how decisions are actually made and accelerating their path to adoption.

WHY I CHOOSE FRACTIONAL

For me, fractional work is a deliberate choice shaped by decades of experience inside health systems, associations, and growth-stage companies. After years of operating within complex corporate environments, I saw firsthand how slow decision-making, internal politics, and rigid structures can limit both innovation and impact. Fractional leadership offers a different path—one where I can engage at critical moments, focus on what truly drives growth, and deliver meaningful results without being constrained by organizational inertia.


Fractional work is an exciting and motivating challenge for me, providing me the opportunity to step into a wide range of healthcare companies—each facing unique market dynamics, regulatory pressures, and growth challenges—and immediately apply my experience where it matters most. 


From digital health startups refining product–market fit to more established organizations struggling to accelerate revenue, every engagement presents a new problem to solve and a new opportunity to create value. That variety keeps the work energizing and sharpens my perspective on what actually works in today’s healthcare market.


Rather than being embedded in one company’s limitations, I thrive on bringing an outside-in view—combining strategic insight with hands-on execution. Fractional work allows me to stay close to the market, maintain a diverse portfolio of challenges, and deliver the kind of candid, high-impact guidance that companies often don’t get from within.

Executive Achievements

FINANCIAL PERFORMANCE

 · $1.2B+ in secured customer commitments through strategic advisory engagements

· $75M+ in new revenue generation across multiple healthcare platforms

· 20% average profit margins while achieving 10% year-over-year revenue growth

· 5X increase in average deal size through enterprise sales transformation

DIGITAL INNOVATION & MARKET EXPANSION

· 45,000 users acquired in first 9 months of healthcare social networking platform

· $50M+ in enterprise sales led by trained advisory teams

· 325 professional societies integrated into workforce solutions platform

· $500M healthcare investment fund redesigned and optimized

ORGANIZATIONAL TRANSFORMATION

· 93% market penetration in hospital association leadership role

· 200% revenue increase in strategic marketing consulting division

· 100,000+ healthcare jobs facilitated through career platform development

Leadership Capabilities

Market & Growth Strategy Alignment

Messaging & Value Proposition Refinement

Go-To-Market & Revenue Architecture

Go-To-Market & Revenue Architecture

Messaging & Value Proposition Refinement

Go-To-Market & Revenue Architecture

Messaging & Value Proposition Refinement

Messaging & Value Proposition Refinement

Messaging & Value Proposition Refinement

Sales Leadership & Team Development

Sales Leadership & Team Development

Messaging & Value Proposition Refinement

Executive Advisory

Sales Leadership & Team Development

Leadership Growth & Development

Leadership Growth & Development

Sales Leadership & Team Development

Leadership Growth & Development

Engagement Details

WHAT MAKES MY FRACTIONAL WORK DIFFERENT THAN OTHER PIVOT SERVICES?

Embedded Growth Leadership — Not Just Advice
I don’t operate as an external consultant. I work alongside your leadership team as an embedded growth partner—helping define strategy, make decisions, and drive execution against real commercial objectives.


Direct Access to Health System Insight
Through Pivot, you’re not relying on one perspective. I bring in experienced health system executives and operators who represent your actual buyers—giving you real-time feedback on how your solution will be evaluated, purchased, and implemented.


Strategy + Execution That Drives Adoption
I focus on more than planning. From refining product–market fit to shaping messaging and opening buyer conversations, I work directly with your team to turn strategy into measurable traction in the market.


Built for the Realities of Healthcare Sales
With experience on both the buy-side (health systems) and sell-side (growth leadership), I help companies navigate the complexity of hospital decision-making—aligning your solution to the financial, clinical, and operational priorities that drive adoption.


Faster Impact, Lower Risk, Broader Expertise
Instead of a long executive search and a single hire, you get immediate access to senior growth leadership plus a team of experts—reducing cost, accelerating progress, and avoiding the risk of hiring the wrong full-time executive.


Designed for Companies That Need to Move Now
Whether you’re refining your strategy, trying to break through stalled growth, or preparing to scale, this model is built to deliver clarity and momentum quickly—without long consulting engagements or unnecessary overhead.

ENGAGEMENT MODEL EXAMPLE


While all angagements are custom, our fractional leadership model provides you an experienced healthcare growth executive who works directly with your team to accelerate strategy and revenue execution without the commitment of a full-time hire. 


Typically engaged one to three days per week, Tony operates as an embedded member of your executive team, participating in strategic planning, commercial decision-making, and growth initiatives alongside your leadership group. 

Clients

“I don’t sit on the sidelines. As a fractional executive, I step in as part of your leadership team—owning growth, building or presenting to the board, engaging investors, and representing your company in the market with the same commitment and accountability as a full-time executive.”


Tony Burke

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